Bridging the Trust Gap:

How Travelers Uses Data-Driven Content to be a Trusted Advisor

Featuring John Bell, VP Enterprise Digital Marketing, Travelers

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Join us on Thursday, March 7 at 1 pm EST

Researchers at Edelman and Forrester tell us that consumer trust has nose-dived in recent years. While some brands see this trend as an incredible obstacle, others see it as an immense opportunity to build real connections with their audiences and earn their trust.

Skyword is proud to present our series “Bridging the Trust Gap,” where we’ll highlight the brands and marketing visionaries that have gone above and beyond to create authentic relationships through their content and marketing strategies. 

Hear from our first speaker, John Bell, VP Enterprise Digital Marketing, Travelers, on March 7 at 1:00pm EST. John will share how his team built a content strategy at scale with a data-driven narrative to turn Travelers into a trusted partner in the community, and a trusted advisor in their industry.

Register today! All registrants will receive webinar slides and recording.

More about John:
John Bell has been designing, building and running innovative marketing organizations for more than 20 years. The common thread in all of his work is applying the next innovation – data-driven performance marketing, account-based marketing, social selling, programmatic advertising and more – to deliver business outcomes – growth, retention, and customer value.

He leads the Enterprise Digital Marketing team at Travelers putting data-driven content, digital marketing and social engagement at the heart of marketing. His team works out of the Travelers Engagement Center, a data-enabled marketing environment driving insight and creativity.

John joined Travelers after 13 years at Ogilvy & Mather where he founded [email protected], a global social and digital marketing practice. John drove digital and social strategy and programs for major brands including Ford, Nestlé, IBM, DuPont and more.

Prior to Ogilvy, John served as Creative Director at where he built 14 Web services for Discovery brands from Animal Planet to TLC. John graduated from the University of Pennsylvania and has taught graduate courses in digital marketing and communications at Johns Hopkins University.

John Bell
VP Enterprise Digital Marketing

Register Now!